As my sign/symbol I've chosen to explore the new Pepsi logo. Although the image as we know it today isn't much different from how it's been, there's still some controversy over the change.
As a symbol, the original pepsi logo most likely resembled a kind-of ying-yang to the average consumer. Both the red and the blue halfs are seperated by a white wave which, colorfully, makes a reference to the nations national colors. In some ways it resembles a tennis ball too. Still, mostly it's always seemed like a 50/50 kind of symbol. Completely and evenly divided.
As a sign, the colors and appearance of the image evoke a kind of relief. Not only have we grown to associate such a symbol with equality and freedom--we've also tied it to our natural need to quench our thirst. Seeing this symbol helps you become aware of that possibility. Once you see this, there is usually more Pepsi nearby than you can drink.
Still, the new symbol is slightly different. It's skewed a bit and not so even. What stands out most to people is its striking resemblance to Barrack Obama's campaign symbol. Across the interenet there are countless photos comparing the two. Is Pepsi mimicing the logo to show their acceptance of the changing office? Or have they changed slightly to draw attention back to the tasty beverage? Most are wondering how long this symbol will stay this way. After Obama's term is up, will it change again? No one really knows.
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